Proven Success Of Sampling From The Goody Bag Company

The official 'Skin and Beauty Care Partner' of Race for Life, commissioned their market research agency to evaluate the brand impacts of their Race for Life activity including sampling products in goody bags.  2,000 Race for Life participants were sampled against a control group to measure influence on customer behaviour. The findings were extremely positive, including the following top line results:

• Almost two thirds of respondents felt more positively about the skin care brand as a result of their activity at Race for Life.
• 73 per cent had purchased one of the brand's product in the two weeks after Race for Life.
• 49 per cent had told a friend about the brand's activity at the event or intended to so.

The Cancer Research UK Race for Life came to a close at the end of July. Already, we are taking enquiries and bookings for next year's series. Race for Life provides a highly cost effective, ideal opportunity to target up to 625,000 young female participants over the summer months of May, June and July.

Sampling in the goody bags at events enables a brand to:

• Get into the hands and homes of thousands of participants and their families.
• Engage spectators and participants.
• Come alive in the eyes of consumers.
• Share and celebrate the amazing event atmosphere with local communities.

Why not associate your brand with Race for Life or another event where we are offering sampling opportunities? Please call us, or refer to our listings for Goody Bag sampling opportunities.