Were you part of the action in April? We were! Over 40,000 Goody bags were produced for the runners of the 37th London Marathon: given out at their registration at Excel (the week prior to the Marathon) and when they passed through the Finish Line in The Mall.
In addition goody bags were also given out to the juniors who took part in the Mini Marathon the day before.
The first London Marathon took place in 1981, since then it has become the largest event of its kind held in the UK both in terms of the number of participants and spectators and consequently receives huge media coverage. We are delighted that we have been involved with the London Marathon for many years and continue our relationship for next year, providing the participants with goody bags containing sought after samples and therefore creating targeted opportunities for brand managers.
When sampling products at this event, brand managers will be capturing 40,000 men and women who have a keen interest in health and wellbeing together with the numerous spectators who line the route and support friends and family.
As a cost effective method of increasing a brand’s profile at this event, why not consider the enhanced package which includes: 2 guaranteed entries to The Marathon, 1 full page of advertising in the official events programme and VIP hospitality together with the distribution of 40,000 samples.
I just wanted to say thank you to you and your team for the goody bags – which were lovely. As always, they were very well received and the rice crackers have been a particular hit!
Founder, Pink Aerobics, Hyde Park