Published on 9th March 2017
Proven Success of Sampling
For many years, we have been delighted to work with Cancer Research UK sourcing samples for the 650,000 goody bags at their well-known women’s only Race for Life series.
Sampling at this high profile event not only aligns our clients’ brands with a hugely worthwhile charity but also it provides a targeted sampling opportunity reaching an all-female audience in the months of May, June and July.
The former official 'Skin and Beauty Care Partner' of Race for Life, commissioned their market research agency to evaluate the brand impacts of their Race for Life activity including sampling products in goody bags. 2,000 Race for Life participants were sampled against a control group to measure influence on customer behaviour. The findings were extremely positive, including the following top line results:
- Almost two thirds of respondents felt more positively about the skin care brand as a result of their activity at Race for Life
- 73% had purchased one of the Brand's product in the two weeks after Race for Life
- 49% had told a friend about the Brand's activity at the event or intended to do so