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Published on 9th March 2017

Sampling at the Virgin Money London Marathon

Sampling at the Virgin Money London Marathon

One of our most popular sampling events

The first London Marathon took place in 1981, since then it has become the largest event of its kind held in the UK both in terms of the number of participants and spectators and consequently receives huge media coverage.

We are delighted that we have been involved with the London Marathon for many years and continue our relationship for next year, providing the participants with goody bags containing sought after samples and therefore creating targeted opportunities for brand managers.

When sampling products at this event brand managers will be capturing over 40,000 men and women who have a keen interest in health and wellbeing together with the numerous spectators who line the route and support friends and family.

As a cost effective method of increasing a brand’s profile at this event, why not consider the enhanced package which includes: 2 guaranteed entries to The Marathon, and VIP hospitality together with the distribution of 40,000 samples.

  • Event held in April each year
  • Reach: over 40,000 Registration and 40,000 Finisher Bags will be distributed
  • Consumer group: AB’s (36%), ABC1’s (61%) 68% male, 32% female

Call us to find out about sampling at next year's event 01580 755655.  Don't delay, this is a popular sampling event.

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