OUR WORK

Client brief 

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Hu Kitchen, a brand committed to providing clean, high-quality food choices, sought an impactful sampling strategy to introduce their products to a diverse audience. The goal was to create brand awareness, garner feedback, and drive product adoption.

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Solution

 

The Goody Bag Co stepped in with a comprehensive sampling solution tailored to Hu Kitchen's needs. Recognising the diverse target market, we strategically planned and executed sampling events across various platforms, including sports & leisure events, food festivals, and vegan markets.

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Our approach included:

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1. Event Selection: Careful curation of events to align with Hu Kitchen's ethos and reach a broad spectrum of potential consumers.

2. Engaging Setup: Eye-catching and interactive sampling setups designed to attract and engage event attendees.

3. Strategic Distribution: Precise distribution of 79,000 samples, ensuring maximum exposure and product trial opportunities.

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Results

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The collaboration between Hu Kitchen and the goody bag co yielded remarkable results:

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1. Brand Visibility: Hu Kitchen achieved widespread brand visibility across diverse event platforms.

2. High Sample Distribution: Distributing 79,000 samples maximised product exposure and allowed for a substantial number of potential consumers to experience Hu Kitchen's offerings.

3. Consumer Engagement: Trained staff facilitated meaningful interactions, generating positive brand perceptions.

4. Market Expansion: The strategic approach to varied events contributed to Hu Kitchen's market expansion and increased product adoption.

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In conclusion, the collaboration between Hu Kitchen and The Goody Bag Co demonstrated the power of a well-executed sampling strategy across diverse events, achieving brand awareness, engagement, and market growth.

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